Mapping over 3 billion interactions a month from more than 50 social platforms, Persona technology enables you to find and reach the audiences most relevant to your brand.
Targeting a relevant audience online has always been a challenge for advertisers. It used to be done by analysing what we'd searched for and what sites we visited, but the way we use the internet has changed.
Now this problem is complicated by the fact that users are interacting with a multitude of different people, content, social networks and devices. The web is no longer based solely around what we browse and search for, but who and what we interact with.
The majority of ad networks are still based on concepts of the "old web"; search and browse. Affectv understands how people interact with content and other people, enabling advertisers to find a relevant audience with unprecedented accuracy.
Persona maps over 3 billion interactions a month across more than 50 major social networks and sharing platforms. By accessing and analysing real-time interactions alongside browse and search behaviour Affectv's Persona technology is able to outperform ad networks and standalone DSPs.
By understanding what consumers share with each other, who they interact with, what devices and networks they use, we are able to help you understand your audience in greater detail.
With Persona we enable you to reach and engage relevant prospects and their social graph, as your brand runs more campaigns with Affectv Persona is able to apply and refine our insights to generate even better results.
Founded in 2011 and headquartered in the UK, Affectv is Europe's first audience targeting company engineered to understand how we interact with each other and content. We are an award winning advertising technology company running media campaigns for global brands.
Glen is responsible for Affectv's overall strategy and vision. As digital media consumption becomes social and mobile, Glen and the Affectv team are dedicated to increasing efficiency and creativeness between the consumer and the advertiser in this exciting era. Previously, Glen was the first employee and Sales Director at Struq, the UK's first personalised retargeting business, helping grow Struq from two employees to a pan-euro operation. Prior to Struq, Glen held positions at TradeDoubler (TRAD.ST), Europe's leading performance marketing network, and Dennis Publishing.
Ray is Affectv's Chief Operations Officer, and is responsible for commercial and operational aspects for Affectv globally. Ray brings a mix of agency-side knowledge and the development of digital solutions and products to the Affectv team. Before joining the Affectv team, Ray led several key global accounts at media agency, MEC Global, across all media channels for brands such as Paramount and Xerox.. Prior to this, Ray was at TradeDoubler (TRAD.ST) where he held the position of Head of International Media and is credited with pioneering TradeDoubler's use of exchange platforms.
Pravin is responsible for Affectv's technology platform. Pravin brings in 9 years of experience building web-scale technologies. With a background in Ad Serving technology, Natural Language Processing, Information Retrieval and Graph Theory, Pravin has built systems to extract information from unstructured text, recommendation engines, massive vertical and organic search engines and open and closed crawlers.
Sam is responsible for Affectv's sales team and overall revenue growth. Having previously been an Ad Manager at Dennis Publishing, where he managed sales across a wide portfolio of titles, including Maxim and Viz, and helped bring several titles to market, including the UK's first digital only magazine; Monkey.
Sachin is responsible for the strategic planning and execution for Affectv's global clients. Sachin brings in 6 years of experience across digital advertising technologies ranging from Search and Display to the connected world of Mobile advertising. He comes with a strong product focus working at Google and Yahoo, & extending into business operations at InMobi. He loves golf, movies & trivia.