People interpret signals every day, from hand gestures to traffic lights. Every time we communicate, we use signals to convey information. At Affectv, by understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, we can deliver a new standard in digital advertising. Advertising that is relevant for people, based on what we know is of interest to them right now.
We use these real-time signals to deliver performance-driven digital campaigns with more precise targeting, meaningful messaging and actionable audience insights.
First, our patent-pending technology maps and processes the data coming from a range of platforms that are used by people globally.
Our technology then translates this data into meaningful signals and assembles them in real-time to offer a tailored ad targeting approach for each and every person. That means there is no delay waiting for information about your potential customers to be gathered.
Finally, we surface relevant signals into the adverts, so each person views a unique, relevant ad based on what we know about them. The result - new customers, increased engagement, at scale.
With the same rich data and signals that we use to find relevant people for your brand, we can access in-depth information about your customers’ world (interests, places, platforms, devices and a lot more).
With these insights, you will be able to assess the consumer landscape with unprecedented accuracy, ultimately making smarter marketing decisions across every digital channel, as well as improving how your audience relates to your brand.Get more information on our insight capabilities »
This is Brenda, a potential customer.
Every time Brenda browses the internet, her computer sends out information related to her searches, the videos she watches, the websites she visits and so on.
We call these pieces of information “signals” because they signal Brenda's interests and other data relevant to her profile.
The more signals you collect from Brenda, the better you get to know her interests, her current life situation, and how she spends her time. If you're going to connect with her in a meaningful way, this is the kind of information that can really help. You might learn:
SignalAd delivers a new standard in digital advertising by helping you influence prospects, at any point along their customer journey, with intelligent and timely messaging that will resonate with them. How? SignalAd takes signals from the world of noisy data (people, places, devices and a lot more) and brings that information into your adverts, IN REAL-TIME!
SignalAd technology reimagines how brands can engage with people through the utilisation of data and offers a huge opportunity for both brand and marketer to connect with their audience.
Affectv provides you with the ability to serve precise and relevant ad campaigns. Our Persona Technology processes a huge amount of data into meaningful and accurate audience signals, which can be used for targeting and messaging across all digital channels.
Affectv incorporates these audience signals into your ad unit so that your potential customers receive the most relevant messaging (check out Affectv's SignalAd solution).
Affectv goes beyond the standard campaign delivery report to provide informative and actionable insights regarding your audience before, during and after your campaigns.
Affectv processes interaction data in real time, using your existing customers’ signals to assess their profiles and immediately establish a wider audience.
When you need a long-term marketing campaign to remain relevant and engaging, content must be kept fresh. In addition, new goals can be identified and pursued, ranging from boosting brand loyalty to finding new customers. Affectv designed a campaign that would both secure new business opportunities and reduce costs.
A new audience comprising parents was identified for future campaigns (based on sales performance)
Audience showed strong interest in television-related content
Audience preferred to share content through social network Google+ and blogging platform Wordpress
30% below client COS target
12% CPA improvements
An established theme park brand was looking to drive potential customers to their website in order to secure advanced booking for a new exhibition. Affectv launched a highly visible campaign well within the allocated budget.
Audience majority comprised of affluent couples
More females than males
Great interest inLondon-related content
Majority likely to be based in countryside and not urban settings
35% below client CPA targets
Premium brands face the considerable challenge of attracting interest from today’s extremely discerning, advertising-savvy audiences. A top-tier hotel group needed a fresh and effective campaign (with a targeted return of investment of 4000%) that would raise awareness amongst frequent flyers and other travelers within four key European markets.
Audience showed strong interest in books and literature
Majority comprised affluent businessmen who do not have children
More likely to browse restaurants and luxury lifestyle guides than other audiences
According to geo-location data, majority were based in the north of England
A prominent Premier League football club approached Affectv to aid hospitality package sales to their fans. The campaign would also have to enhance their profile and drive traffic to the official website. Affectv utilised precise targeting over three strategically chosen match days and came in 75 percent under target cost.
Audience showed strong interest in real estate, business news and automotive-related content
Majority comprised affluent young men who do not have children
More likely to browse football, rugby and holiday content than other audiences
According to geo-location data, majority were based in small towns outside of London
75% below client cost-per-acquisition target
Founded in 2011, Affectv has been announced as the UK’s fourth fastest growing young tech company in 2014. Affectv was also declared a finalist for The Drum Digital Trading Awards in the category ‘Best Digital Ad Ops Team’ in 2014. In 2013 Affectv also became a member of Accelerate 250 as the UK’s fastest growing business. It has been chosen by Silicon Valley Comes 2 UK (SVC2UK) for their £100m Revenue Club; UK businesses with the potential to hit £100m revenue in under 5 years. Nominated alongside hundreds of other non-tech businesses, we won two business awards from Startups Awards, including Digital and Innovative Business of 2013. Affectv was also named as the Young Startup of the Year in 2012 and declared Smarta’s Most Disruptive UK Startup 2011.
Affectv is an Audience Technology company.
We help brands and marketers to find, understand and connect with the relevant audience, in real-time across multiple digital channels, by translating the world of noisy data into people's signals.
Using signals, we deliver tailored, performance-driven, digital campaigns and a unique recommendation for each individual.
Affectv delivers unprecedented results for some of the world’s biggest international brands.
Using our innovative technology, we aim to match your brand with the audience most relevant to it,
building meaningful connections with people and allowing you to develop an even deeper understanding of your customers.
Find out more about Affectv
We are always looking for great people! If one of these roles takes your fancy please email your CV and a cover letter to firstname.lastname@example.org